
Serene and intriguing Paula Nemmula greeted us as we entered her beautifully small and significant store. A designer with personality that reflects beauty and pristine of her endless pearls collection; with surprising colours and unconventional shapes. Paula worked as a flight attendant before she realised her true passion of life in 1994. Her well traveled experience reflects in the choice of her quality resources and rich melange of elements.

Her style is avant-garde, uncomplicated. So much like her personality. Unique in their bold motives her jewelry is made as if for a woman, who dares to carry them off with a panache. Just like Paula herself. Far-out and floating like free spirited romantic.
She explained to us of her journey as a designer... Zodiac signs were her first attempt at design inspired by calligraphy. We derive that her knowledge in this domain beyond any doubt goes deeper than the pendants of astrological symbols. "I am a typical Aquarius" she said and went on to explain details. Passion that lays within her makes her eyes twinkle in delight as she talks.

Charged with drive and full of positive oomph, she can make us forget to blink when she makes statements like "Big stores and studios are a thing of passe it even restricts the clientele". A contemporary who believes in online presence.


XOXO
S&O